Congratulations Amaury, AL Design has a logo!

Here are the link to download the brand book and the logo files. This is a great brand in the making :)

 
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Amaury,

Here is the logo without the line in the middle. I also added anotger version of the same logo but with the bottom ends to be straight rather than tilted. 

AL_Sportswear_Logo_16.png
AL_Sportswear_Logo_17.png

 

Amaury,

 Here are a couple of different versions of the other logo you liked.  

AL_Sportswear_Logo_14.png
AL_Sportswear_Logo_15.png

 

Color Palette

Amaury, here are 3 different color palettes for the brand. All three are inspired by nature, beach and bright but soft colors. Take a look at them and let me know what you think. Once we have chosen the final color palette then I start implementing the "Design" word to the logo. After the logo and color are complete I start designing brand elements and the brand book.

I am super excited to make the brand elements and the brand book. This will be an amazing brand. You can count on that! 

 :) 

 

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Color_Palette_3.png

 

Amaury,

Here are the 2 marks thicker/wider .

AL_Sportswear_Logo_13.png
AL_Sportswear_Logo_11.png
AL_Sportswear_Logo_12.png

 

Here is a new idea with the feedback that you gave me about opening up the triangle "A" . This is a very nice abstract shape that can still be read as "AL" I also made a pattern with the logo so you can see how it could be used. Remember that these are just ideas and can be edited and tweaked some more to make it perfect.

  • Taller triangle
  • Opened the triangle
  • added a line across so it can easily read as the letter "A"
  • The shape breaks on the left to make the letter "L"
AL_Sportswear_Logo_10.png
 
AL_Sportswear_Logo_10-1.png

 

Here are the 3 logos you liked the most. On the first 2 I added the "design" name to them. On the third logo I came up with a couple more iterations to see which one would work best. I always say that the more simple the mark is the more recognizable it will be. Once the selection of the right logo is made then we refine it and choose color. 

AL_Sportswear_Logo_8.png
AL_Sportswear_Logo_7.png
 
AL_Sportswear_Logo_9.png