DAVE

DAVE

Dave is a banking app that helps people manage money, avoid overdraft fees, and access extra cash, all with no hidden fees. With features for budgeting, saving, and building financial habits, Dave gives users more control and confidence with their money.

Dave is a banking app that helps people manage money, avoid overdraft fees, and access extra cash, all with no hidden fees. With features for budgeting, saving, and building financial habits, Dave gives users more control and confidence with their money.

My role

UX/UI Design

Interaction Design

Product Strategy

Personalized goal onboarding

Users start by choosing what they want to save for, making each goal feel relevant from the very first step.

Connecting motivation to progress

Users write why their goal matters, and we surface that reminder to help them stay motivated and keep saving.

By making every goal personal and meaningful, we increased motivation, helped users save more, and reduced early withdrawals. This helps people build lasting financial habits.

These explorations helped shape the final UX, even though we set aside the new visual language to build the MVP faster and get the product in users hands sooner.