BENJAMIN
Benjamin makes cash back simple, fun, and engaging by offering users "Money Moments," small rewarding tasks like shopping, playing games, or checking in at favorite stores. I helped reimagine the user experience by simplifying complex interactions, reducing cognitive load, and creating compelling, habit building features like daily streaks and rewards.
Rethink Benjamin
The original Benjamin app was complex and text heavy, which made rewards feel overwhelming to users. This redesign simplifies the experience, encourages consistent daily interaction, and makes cash back intuitive and enjoyable, motivating users to stay engaged and return regularly.