BENJAMIN
BENJAMIN
Benjamin makes cash back simple, fun, and engaging by offering users "Money Moments," small rewarding tasks like shopping, playing games, or checking in at favorite stores. I helped reimagine the user experience by simplifying complex interactions, reducing cognitive load, and creating compelling, habit building features like daily streaks and rewards.
Benjamin makes cash back simple, fun, and engaging by offering users "Money Moments," small rewarding tasks like shopping, playing games, or checking in at favorite stores. I helped reimagine the user experience by simplifying complex interactions, reducing cognitive load, and creating compelling, habit building features like daily streaks and rewards.
My role
UX/UI Design
UX/UI Design
UX/UI Design
Product Strategy
Product Strategy
Product Strategy
Interaction Design
Interaction Design
Interaction Design
In collaboration with Aubrey Johnson
In collaboration with Aubrey Johnson
Rethink Benjamin
The original Benjamin app was complex and text heavy, which made rewards feel overwhelming to users. This redesign simplifies the experience, encourages consistent daily interaction, and makes cash back intuitive and enjoyable, motivating users to stay engaged and return regularly.
The original Benjamin app was complex and text heavy, which made rewards feel overwhelming to users. This redesign simplifies the experience, encourages consistent daily interaction, and makes cash back intuitive and enjoyable, motivating users to stay engaged and return regularly.
The updated design improves clarity with stronger visuals, simplifies navigation, and highlights key actions. It feels more intuitive, more personal, and makes daily engagement effortless.
The updated design improves clarity with stronger visuals, simplifies navigation, and highlights key actions. It feels more intuitive, more personal, and makes daily engagement effortless.
The updated design improves clarity with stronger visuals, simplifies navigation, and highlights key actions. It feels more intuitive, more personal, and makes daily engagement effortless.
Old
Old
New
New
Explorations that helped refine how users discover, engage with, and activate their Money Moments faster.
Small thoughtful details create experiences worth remembering.
Small thoughtful details create experiences worth remembering.
Small thoughtful details create experiences worth remembering.
Small thoughtful details create experiences worth remembering.
Small thoughtful details create experiences worth remembering.
Clear cash back actions
Clear cash back actions
Simplified reward discovery
Simplified reward discovery
Simplified reward discovery
Transparent reward wallet
Transparent reward wallet
Transparent reward wallet
Clear cash back actions
Fueling daily engagement
Streaks is built to encourage consistent daily engagement by rewarding users over time. Unlike the previous UX that offered daily rewards with less cash to earn, the new milestone based approach creates a stronger sense of progress, builds user connection, and supports long term growth in daily active users.
Streaks is built to encourage consistent daily engagement by rewarding users over time. Unlike the previous UX that offered daily rewards with less cash to earn, the new milestone based approach creates a stronger sense of progress, builds user connection, and supports long term growth in daily active users.
Streaks is built to encourage consistent daily engagement by rewarding users over time. Unlike the previous UX that offered daily rewards with less cash to earn, the new milestone based approach creates a stronger sense of progress, builds user connection, and supports long term growth in daily active users.
Effortless earning
Benjamin Link lets users securely connect their bank accounts so the app can identify eligible purchases for cashback. When a qualifying transaction is found, users can claim their reward with a single tap, making it easy to earn on both past and future purchases.
Benjamin Link lets users securely connect their bank accounts so the app can identify eligible purchases for cashback. When a qualifying transaction is found, users can claim their reward with a single tap, making it easy to earn on both past and future purchases.
Benjamin Link lets users securely connect their bank accounts so the app can identify eligible purchases for cashback. When a qualifying transaction is found, users can claim their reward with a single tap, making it easy to earn on both past and future purchases.
